Last updated: 08.01.2026

Thomas Swan & Co. Ltd. (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thomas-swan.com (the “Website”).

This Privacy Policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.

1. Data Controller

The data controller responsible for your personal data is:

Thomas Swan & Co. Ltd.
Registered address: Thomas Swan & Co. Ltd, Rotary Way, Consett, County Durham, DH8 7ND
Email: customerservices@thomas-swan.co.uk

2. Information We Collect

We may collect and process the following types of information:

a. Personal Data You Provide Voluntarily

• Name
• Email address
• Company name
• Any other information you submit via contact forms, enquiries, or correspondence

b. Automatically Collected Data

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website URLs

This data does not generally identify you directly but may constitute personal data under applicable law.

3. How We Use Your Information

We use your information for the following purposes:

• To operate, maintain, and improve our Website
• To respond to enquiries or requests
• To analyse Website usage and performance
• To ensure Website security and prevent fraud
• To comply with legal or regulatory obligations

4. Analytics and Tracking Technologies

We use the following third-party analytics services:

a. Google Analytics

Google Analytics uses cookies and similar technologies to analyse how users interact with the Website. The information generated (including your IP address) may be transmitted to and stored by Google on servers outside the UK.

We use Google Analytics to understand Website traffic and usage patterns. IP anonymisation may be enabled where available.

You can learn more about Google’s data practices at:
https://policies.google.com/privacy

b. Hotjar

Hotjar helps us understand user behaviour through tools such as heatmaps, session recordings, and surveys. Hotjar may collect information such as device type, browser information, and anonymised IP addresses.

Hotjar does not record keystrokes or capture sensitive personal data.

More information is available at:
https://www.hotjar.com/legal/policies/privacy/

5. Cookies

Our Website uses cookies and similar technologies to enhance functionality and analyse performance. Cookies may be:

• Strictly necessary cookies
• Analytics/performance cookies

You can manage or disable cookies through your browser settings. Disabling cookies may affect Website functionality.

Please see our dedicated Cookie Policy Here.

6. Legal Basis for Processing

We process personal data on the following legal bases:

• Legitimate interests (to operate and improve our Website)
• Consent, where required (e.g., non-essential cookies)
• Legal obligation, where applicable
• Performance of a contract, where relevant

7. Data Sharing and Disclosure

We do not sell or rent your personal data.

We may share your information with:

• Trusted service providers (e.g., analytics providers)
• Professional advisers (legal, financial, or IT)
• Authorities where required by law or regulation

All third parties are required to process your data securely and lawfully.

8. International Data Transfers

Some of our service providers are located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

10. Your Data Protection Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time (where applicable)

To exercise your rights, please contact us using the details above.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk

11. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Thomas Swan & Co. Ltd.
Email: customerservices@thomas-swan.co.uk